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Publicis Africa Group is the fastest growing network of communication agencies in Africa. It is a part of the Publicis Groupe, one of the world's largest communications holding companies, and consists of companies that specialize in all aspects of the modern communication mix. Publicis Africa Group encompasses Saatchi & Saatchi, Publicis Worldwide, Leo Burnett, Arc, Starcom MediaVest, Zenith Optimedia and DigitasLBi, and serves a wide range of multi-national and local client companies across the continent. The Group has 51 partner agencies in Africa, with equity stakes in 20 of the agencies outside of South Africa, and majority ownership in a further 11 agencies in South Africa. Launched in 2011, Publicis Africa Group brings together a group of agencies that have great experience working on the continent as well as world-class expertise in their individual fields of operation. The Group is developing into the most client-valued network in Africa. Valued for unparalleled understanding of the African economic and commercial landscape, insights into the behavior of local consumers, and the ability to deliver business building, global-quality integrated communication solutions.